Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States Heidi Tinsman

ISBN: 9780822355205

Published:

Hardcover

376 pages


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Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States  by  Heidi Tinsman

Buying into the Regime: Grapes and Consumption in Cold War Chile and the United States by Heidi Tinsman
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Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile’MoreBuying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile.

After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile’s economy. The country became the worlds leading grape exporter. Heidi Tinsman traces the rise of Chiles fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities—appliances, clothing, cosmetics—flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack.

At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early-twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.



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